About UpGusto

Welcome to UpGusto. My name is Lisha Yost and I’m so glad you’re here.

I’ve been interested in personal development my entire life and I created UpGusto to inspire people like you to live your best life.

I’ve noticed how many people struggle with time management, health and fitness, motivation, and relational, financial, and spiritual success. Some even have to bear with their own mood, mindset, attitude, personality, and psychological issues. Everyone seems to be stuck in a rut with no way out.

Enter UpGusto: Your one-stop destination for all the inspired instruction and resources you need to grow to your full potential and make your life easier.

Have you ever noticed that the flight attendant before take-off always instructs you to put the oxygen mask on yourself before you help place a mask on another person? Many people feel that self-improvement is selfish. But remember, you can’t help others until you’ve taken care of yourself first.

I want to help you break free from the mundane, learn how to tackle life’s obstacles, become grateful, make smart decisions, obtain the joy of simplicity, and become an overall happier person.

UpGusto Will Help You Gain What Success Means to You

At UpGusto, we believe that anyone who wants to can make positive lasting changes for the better. It’s all about your beliefs, mindset, and daily routines.

Our mission is to empower you with the tools and inspiration to make the changes in your daily actions that will help you finally accomplish your life goals, both short and long term. Improve your relationships, finances, and mood. Increase what’s really important and what you really want to do, and decrease the distractions and pointless clutter from your life. With step-by-step action plans, you will be on your way to what success means for you.

We will also bring you inside stories from all the best personal development pros out there to paint an even clearer picture of how to be the best YOU that you can be.

To join our community of personal development fans receiving the best self-improvement advice around, subscribe to our email newsletter. It’s free and extremely enlightening! We start you off with a fun and illuminating 38 page PDF report that will help you understand yourself and others, and help you live your best life. We also throw in “Number One Thing”, our special podcast for subscribers only. Along with that, you also get “Top Ten Tips from Top Ten Personal Development Experts” another free PDF special interview report, just for you!


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Meet Lisha Yost: Entrepreneur and Personal Development Expert

Lisha YostI’m a determined gal, married to the love of my life, and mother of two cute cats. Life has thrown me a lot of curve balls, including suffering on and off with anxiety and depression. But by using the strategies I’ve learned along the way, I’ve developed my way to not only cope through life’s difficulties, but thrive.

Whenever I tell someone who knows me about UpGusto, they say, “You’re finally doing something that makes sense,” because they know I’ve been interested in this my entire life, and that it is my calling to not only improve my own weaknesses, but to help others make their lives better as well. That’s why when I meet someone who’s interested in personal development, I see myself.

In 2006 I graduated with a B.A. in Psychology. I originally thought I wanted to go for my Ph.D. and become a good ol’ head doctor, but the confines of school just isn’t my thing, and I really wanted to help more people than I could one-on-one as a psychologist.

For a few years, I worked in jobs that, while building up my resume, didn’t do anything for my soul. I finally started up my own online business ventures, and although these experiences were a success, no matter what I did, I still always had this desire to help people succeed in all aspects of life.

I constantly tried to incorporate my personal development knowledge and passion, but I kept feeling like I was only helping people short term. Something was missing. I needed to develop something to help people improve their lives for the long term.

That’s why I created UpGusto: I want to help people like you build a thriving life that brings you endless joy and supports your ideal lifestyle. Start learning the self-improvement tips you need to succeed in all aspects of life. Subscribe below to our free email newsletter, and you’ll receive The Ultimate Self Discovery Tool and other amazing goodies immediately in your inbox:


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Meet the Rest of the UpGusto Team


Shawneen and Terrill Burdick

The newest members of our team include Shawneen and Terrill Burdick. I have known them for basically my entire life. They are husband and wife for 20 years and counting. Both have been life coaches and hypno-therapists for over 10 years. They have trained and worked with hypnotist and Millionaire Maker, Marshall Sylver. They enjoy living on their farm and hosting petting zoos.


Mayowa Ajisafe

I am a writer, author, and founder of, as well as a career coach and podcaster at Your Career And You. I also founded Smarter Job Hunt, a resource for those who want to find the right job. A restless and passionate mind who, through years of failure, pains, and lots of emotional let-downs, found the secret to happiness in living life not based on anyone’s expectation but on the sole line of passion, fun and freedom as well as helping others live a better life as well. Read more.


Jeffrey Brand

I’m a husband and father of two. Graphic designer, marketing consultant, and avid personal developmentalist. My main goals are to live a simple successful life and help you do the same. I met Lisha in early 2013, and our similar visions lead me to want to join the UpGusto Movement and contribute all I could to help you to learn and become motivated to live your best life. Jeffrey Brand is my pen name as I choose to remain anonymous. This makes me mysterious and you are drawn to me for this very reason.

Recent Posts from the Blog:

In Memory of Personal Development Legend Scott Dinsmore

Life is crazy, and it's short, but it can be shorter, and we just don't know what's ahead. Today I found out that a personal development blogger, TEDx Talk speaker, and [read more]

10 Important Life Lessons I've Learned in the Last 5 Months

10 Important Life Lessons I've Learned in the Last 5 Months Just two weeks after my "wake-up call" I took the above photo, showcasing the highest score I ever got bowling, beating my husband for the first time! I recently received an [read more]

Why I'm Cutting Back On My To-Do List (And You Should Too!)

Why I'm Cutting Back On My To-Do List (And You Should Too!) Hello Friends, This message is to let you know that my life has come to a point where I need to re-focus and create a real sense of balance and simplicity. [read more]

Do You Want a Good Life or a Great Life?

Do You Want a Good Life or a Great Life?Make it happen. If you're reading this in your email, then click here to see the "full [read more]

How to Remove False or Unhelpful Internalizations From Your Childhood #PODCAST

How to Remove False or Unhelpful Internalizations From Your Childhood #PODCAST What false or unhelpful beliefs are you internalizing from your childhood? What bad habits do you keep (even unwillingly) simply because of something you’re holding on to from your childhood? [read more]

4 Steps to Forming New Beliefs and Ridding Yourself of Bad Habits #VIDEO

4 Steps to Forming New Beliefs and Ridding Yourself of Bad Habits #VIDEOEver find it hard to get bad brainwashing out of your subconscious and form new positive thoughts that really stick? Well, you've been programmed for years, so what makes you [read more]